Importance of Content Marketing in Digital Marketing Strategy?


Importance of Content Marketing

You must have come across the phrase Content Marketing many a time. But along with that, a question also might coin into your mind: what is the importance of content marketing?  To have a digital marketing strategy for your business, you need to have a content marketing strategy also. In other words, you can say, it is a part of the digital marketing strategy. 


importance of content marketing
Importance of content marketing

Before going any further let’s discuss what is content marketing?                                   

It is a marketing technique of creating and distributing valuable or you can say quality content. Quality content means the content which helps in providing the best suitable solution to customer’s problems. It attracts the leads and customers to your website.

Why is it important?

Here are a few tips, you need to consider before going for the same. These are going to tell you why content marketing is so important and benefits of content marketing?

 importance of content marketing
Importance of content marketing

Trust building

A good quality content helps in building trust with your customers and leads. After reading valuable content, customers make a positive image of your brand in their minds.

Reading education, valuable and engaging contents create a positive opinion of your brand in customers’ minds, which makes you unique from your competitors.

Consistently publishing quality contents on different platforms makes your customers think that you are a leader in your industry. 

 High Conversion Rate

Content marketing gives 6 times more conversion rate than the other digital marketing methods. This is why it is important.                                                                                                                                                     61% of online users make purchases after reading the recommendations on blogs.                                              74% of companies have admitted that their marketing leads have increased both in quality and quantity after they went for this marketing.                                                                                                                                  Around 72% of businesses admitted that video content has increased their conversion significantly.                  Inbound marketers have been able to increase the average site conversion rate from 6% to 12% through it.

Improvement in SEO

The more content you publish online or you have on your website, the more pages get indexed by search engines to show in the search engine result page.                                                                                                          Having more content gives the users the reason to spend more time on your site. Higher on-site time impacts your Search Engine Optimization positively. Google sees more time spent on a website as an indicator that your site provides valuable content.                                                                                                          It also gives an opportunity to rank higher for more keywords.

importance of content marketing
importance of content marketing

Cost Effective Way of Bringing New Leads

Content marketing costs 62% less than the traditional way of marketing and It brings three times more leads. It brings an impressive return on investment (ROI) to small businesses. It is cost effective and easily affordable.

Enables your brand to show its expertise in the industry

Content demonstrate your expertise in your field while providing valuable knowledge about your business. Every customer wants to know that they are dealing with the people who are experts in their industry.

Building a relationship with repeat customers

It’s very important to build a good and loyal relationship with repeat customers. And to build that relationship you need to continuously provide them with the relevant content to make them do more educated and smarter purchases. By doing so, you are encouraging them to do repeat purchases in the future also.


So, now you would have gotten an idea behind why content marketing is needed and the importance of content marketing in digital marketing strategy. To build loyal relationships with your customers and to demonstrate your brand value, you need to have a defined strategy.

So if you want to hire professionals who are expert in content marketing BroSis technologies is the best content marketing company in Jaipur. In case of any query contact us at


 You can also watch the video about it.

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